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Tips To Reevaluate Your Social Media Strategy During COVID19

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Create Internal developed Video Content

Not new but one of the most effective tips to grab user attention is by offering them internally video content. You can create a few internally developed videos and check how it performs among the audience. You can approach your team and ask someone to create an internally developed video, conference calls, and in home-recorded videos.

Evaluate social media advertising campaign

There are businesses out there using social media advertising to keep their business afloat during this pandemic. Whereas there are few badly hit industries like (events, hospitality, and travel) were social media advertising may not be applicable or effective. If you are using social media advertising then make sure the language you use is appropriate and doest involve too many puns (depending on the current situation). Try to make your campaign more specific depending on the current situation. It will help you with your budget and save money.

Analyze your future content 

Undoubtedly every company has a content calendar and pre-made content for the future. But today it is hard to predict user interest and how user behavior will change in the future. That’s why it is recommended to analyze your future content. You can also create short content and tuck it for the future depending on the situation.