Video Marketing is one of the most essential aspects of any social media strategy. The idea of social media video marketing is not new but in recent years the consumption of video content has skyrocketed. Creating reliable and impactful social media video marketing strategies can help to increase your video reach and engagement.
Earlier, a video was considered as one piece of an overall marketing target but today things have changed. Video can be the central medium of your marketing efforts especially in your social; media marketing strategy
According to the zenith media, between the year 2013, the consumption of video has increased at an average of 32% pre year. In the same report, they mentioned that a person will spend at least 100 minutes of their time in a day to watch the video by the year 2021.
If you are a social media marketer then you need to take these stats into account as it will help you to craft your future social media video marketing strategy. Even if you look at today’s demand than the user spends more time on a platform that is offering short as well as long.
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